Flahavan's, Not your run of the mill oats

Full time and permanent

An exciting opportunity has arisen for a passionate marketing executive to join our brand marketing team on a permanent basis. The successful candidate will be responsible for coordinating and executing marketing activity plans for our key markets (Ireland, UK & S. Korea) targeting multiple audiences – trade, shopper, consumer and internal.

• Coordinate and support in the execution of annual marketing activity plans (ATL, BTL & range) in conjunction with your marketing & innovation team to achieve business & brand targets.
• Own the activity calendar for the department’s activities (ROI & International), ensuring alignment with sales activation plans and NPD stage gate project timelines
• Be the team ‘go to’ for our ROI field sales team, briefing activities and supporting with best in class POS and equipment solutions
• All trade & shopper marketing communications including NPD launch packs, presenters and annual plan presentations
• Support on wider Marketing team responsibilities e.g., events, award submissions, community management, gift scheme, PO tracking & budget management.
• Contributes to the internal & external leadership of the brands incl. customer presentations and keeping the brands front of mind for colleagues.

A minimum of 2 years FMCG marketing activity management experience required and candidates with customer marketing experience preferred.

• An ambitious junior brand champion with recent success in managing marketing activity in a blue-chip, branded FMCG business
• A preference for candidates with customer & shopper marketing experience
• Brilliant organiser, with a passion for timely delivery
• A team player that can work cross-functionally (particularly with the external agencies, sales team, finance & innovation).
• Proactive self-starter who can work at pace, take ownership & make things happen.
• Great class communication and presentation skills

Key Competencies  

• Highly organised and results driven.
• High energy and works collaboratively.
• Communicates effectively with all stakeholders.
• Strong project management skills, including excel, GANTT etc.

Submit CV and Cover Letter via ‘Apply Now’ button below

Full time and permanent

This is a significant role in continuing to deliver against our strategic growth plan for our home market through marketing investment and dedicated consumer & shopper marketing plans. Reporting into the Marketing Director, you will work closely with our external marcomms teams and internal innovation and sales teams to devise & implement communication, promotional, portfolio and innovation strategies to increase consumer awareness, consideration and trial of our wide range of Irish retail products (Cereals, Snacks & Oat Drinks).

• Develop & deliver the annual brand plan to achieve business & brand targets.
• Lead out a new brand communications platform in 2024 for the Flahavan’s master brand, to include the development of a suite on new assets (including AV) & an activation plan touching key consumer targets
• Manage a wide team of collaborators (new marketing activity executive; out of house community executive; marketing & industry partners e.g. advertising, media & research agencies; Bord Bia Client Services)
• Drive key NPD projects for the domestic market through our Stage Gate process & in conjunction with your innovation & sales team across all segments (Hots, Drinks  & Snacking)
• Lead range optimisation projects including COGs improvements, renovation,  design & packaging changes for the Flahavan’s portfolio.
• Leverage consumer research to develop genuine insight & recommendations leading to new growth initiatives (volume, profit, market share and distribution related).
• Analyse data sources (Nielsen, Dunnhumby, EPOS etc.) to provide insight on brand performance and actions incl. monthly sales & marketing and ad hoc reviews.
• Manage key consumer & trade events (e.g. Bloom, Catex, Oat Growers)

A minimum of 6 years FMCG brand management experience required and candidates with both commercial & communications experience strongly preferred.

• A team player that can work cross-functionally (particularly with the external agencies, sales team, finance & innovation).
• Can establish consumer & customer insights.
• Is commercially minded, awareness of a P&L.
• Prior experience & success in advertising creative development and social media management with a good understanding of performance metrics and ROI for both.
• Proactive self-starter who can work at pace, take ownership & make things happen.
• First class communication and presentation skills
• Able to work with ambiguity, be flexibly minded and offer innovative solutions.

Submit CV and Cover Letter via link below

Full time , fixed term (12 month) contract

An exciting opportunity has arisen for a passionate an NPD manager to join our Innovation team. Reporting to the Innovation manager, you will support Flahavan’s growth plans to bring the benefits of oats (across a multiple of occasions and applications) to more people on the go, homes, and businesses in Ireland and abroad. The successful candidate will have a proven track record working in a food environment.

• Drive NPD project delivery through our Stage Gate process.
• Create new product recipes, make up kitchen samples and present for internal evaluation.
• Organise and conduct factory trials to bring new products to scale for launch.
• Prepare recipe cost analysis and identify opportunities for value optimisation.
• Build technical pack copies aligned with EU and export food legislation.
• Support the ideation of new innovations in collaboration with internal/external teams.
• Collaborate with cross functional teams to progress projects from concept to launch as per critical path.
• Manage product sensory assessments and benchmarking competitive set to build insight and translate findings into action plans.
• Liaise with ingredient suppliers to assess new ingredients and select suitability for use.
• Develop packaging innovation expertise driving innovation to meet sustainability targets, operational efficiencies, and consumer needs.
• Identify and evaluate innovation opportunities that can be delivered within the existing business framework capabilities and opportunities that are a good fit with the brand but may require outsourcing.
• Support decision making on the best ‘balanced’ innovation path for optimising the business.
• Identifies new Emerging Trends and Consumer Insights. Uses market research, consumer and customer feedback to determine which ideas have the highest potential in line with our overall business goals.

• Minimum 8-year food industry
• Sc. Food Technology/Food Science/Nutritional Science or related discipline.
• Experience in cereal processing technology (desirable)
• Commercial aptitude and awareness.
• Excellent communication and presentation skills.
• The ability to work on own initiative and be self-organised and disciplined.
• Project management skills.

Click ‘Apply Now’ and submit application by the 15th of March 2024