HeritageThe first connection to the mill can be traced back to Thomas Dunn, the great, great, great grandfather of John Flahavan.
What's in a name
HeritageEllen Dunn (grand daughter of Thomas Dunn) married Tom Flahavan in the 1840’s. Their son Edward Flahavan, born 1850, took over the running of the mill and is the namesake over the door today.
HeritageKilmacthomas prospered in the 1900’s and a lot of families were employed by the mill.
The Family House
HeritageMary, Edward Flahavan and friends outside the family house that still stands today.
Greenway in days gone by
SustainabilityNow, a section of the Waterford Greenway, the railway beside Flahavan's was an important link in the supply chain from the late 1800’s to the 1960’s.
Kilmacthomas Woollen Mills
HeritageOriginally a woollen mill to provide employment during the famine, it was later bought by Flahavan’s and adapted as a warehouse until it was sold in 2000.
Sustainable since the start
SustainabilityThe river Mahon was used as a means to power the mill since it was first founded.
BrandThe two young sons of Edward Flahavan, James and Tom, made a progressive change in the milling process and began flaking/rolling the oat which decreased cooking time from 20min to 5min. They launched the first Flahavan’s brand, Progress Porridge Oats, selling it locally.
Flahavan’s in technicolour
BrandProgress Porridge Oatlets with a new bright colouring in 1945.
HeritageA rebuild of the factory was undertaken and the brothers James and Tom reconstructed the new factory responding to developments in the grain business.
Nourishment & Economy
BrandA Hand drawn draft advertisement from the 1950’s.
The Flahavan’s Way
BrandProgress Oatlets Pack got a new look in the 1950’s.
Start each day the best way
BrandAn advert from a school annual.
As seen on Television
BrandFlahavan’s shot their first television ad and the phrase ‘as seen on TV’ was included on the pack to give the brand glamour and authenticity.
The sixth generation
HeritageJames Flahavan’s sons John and Edward (Ned) Flahavan, 6th generation, joined the company and gradually took over the reins.
John & Mary Flahavan
HeritageJohn Flahavan marries Mary Hoynes in 1980. They now have six children. Two of them, Annie and James now work full time in the company.
Oats so Steamy
SustainabilityThe mill uses lot of steam in the milling and cooking process. Seeking to find a more sustainable source of fuel, Ned Flahavan investigated the possibilities of using oat husks, and in 1985 Flahavan’s installed the first oat husk powered boiler.
James ‘Buddy’ Flahavan
HeritageJames ‘Buddy’ Flahavan, father of John Flahavan with grandson Johnny Flahavan at the launch for ‘Wheat ‘n’ Bran’.
In the finest tradition
BrandA calendar piece featuring a sketch of the traditional mill stones used at the time.
BrandAfter roughly 30 years of the same design, our progress range rebranded to appeal to the changing consumer profile.
Flahavan’s goes tropical
BrandOur first granola product launched called ‘Crunchy Oats’. Flahavan’s relaunch an Original Granola in 2014.
The progress evolution
BrandFlahavan’s relaunched their Progress Oatlets line - accounting for 95% of sales.
HeritageFlahavan’s sold the agri division of their business to Brett Brothers. This reduces the size of the business but means there is complete focus on consumer foods. In this year, John Flahavan takes on full ownership of the company.
Recipes by Mary Flahavan
HeritageMary Flahavan has played an integral role to the new product development journey in Flahavan’s. She created some of the recipes on shelf today from their kitchen. Check out Mary’s legendary Porridge Bread »
Flahavan’s UK launch
BrandFlahavan’s Irish Oats were launched in the UK. The Flahavan’s well known red, white and green colours indicated Italian origins when researched in the UK so the packaging was redesigned using a more muted colour palette.
Selected for you, naturally
BrandFlahavan’s launches an Organic Oats product in the Irish market.
BrandFlahavan’s develops and launches the innovative Quick Oats microwavable porridge. The product was first launched in Tesco UK and then launched in the Irish market.
High five for Hi8
BrandFlahavan’s launched a no added sugar Muesli called Hi8. Did you know: The 8 stands for the eight different grains fruits and seeds contained in the muesli.
Flahavan’s Goes Stateside
BrandFlahavan’s, with the support of Bord Bia and Enterprise Ireland, launched in the US with three packaged oatmeal products Steel Cut Oats, Quick to Cook Steel Cut Oats and Rolled Oats.
Flahavan’s goes East
BrandFlahavan’s sales in South Korea have performed particularly well due to a government initiative which encourages the consumption of higher fibre cereals. Oats have double the fibre of white rice, making it a popular choice to improve the health of the nation.
SustainabilityThe wind turbine is installed on John Flahavan’s fields – we generate over 50% of our own electricity.
BrandFlahavan’s relaunch their flapjack range which now consist of 5 varieties Original, Choc Chip, Cranberry & Orange, Lemon & Poppyseed, Fruit & Nut, Multiseed and Dark Choc & Orange.
SustainabilityJohn Flahavan with the Sustainable Energy Achievement award. Members of Bord Bia’s Origin Green since 2012.
Locally grown, locally produced
SustainabilityAll our conventional oats are sourced within a 100km radius of the mill.
Trusted for 200 years
HeritageSuccess of the family business continues - milling oats just like their ancestors did in the very same spot.
The next generation
HeritageAs John Flahavan says, he is only a custodian of Flahavan’s, making sure he passes on the business in better condition to the generations to come.